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My Obsession: The Consumption of Information

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My Obsession: The Consumption of Information Written on July 6, 2010 by Justin Levy in consumption , information 4 Comments - Leave a comment!

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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

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Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. Like Fast Company’s reputation.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. Join the Community by subscribing!

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Nor does giving people accurate analyses and factual information about their situations. Fast Company Features.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. They, in fact, were acting on all of our behalf to make our communities much more transparent. After writing for magazines and newspapers, I started publishing a few of them. community.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. How To Create A Know-It-All Company.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Participate in my site’s community.

7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. Here's why: if I just published an article on crowdfunding, do you really think an editor (or my audience) is going to want another article on that exact same topic only about your company now? magazine. Public Relation professionals do the darndest things.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. Which company? magazine. online community. pour over magazine.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. In case you haven’t noticed, most companies do Sponsored Posts really really badly. Harvey Norman are not the only one’s coming in for a community caning. Remember, a post that is contextually relevant to the reader is information , if it’s not, it’s spam.

Facebook Business Page Management

Laurel Papworth

We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. The Community Crew is an outsourced online community management and social media admin service. If you are interested in our social media and online community manager workbooks , interested in our courses in social media, or want to engage us to undertake the day to day micro tasks by an experienced online community manager, then please contact us.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Please email pa@laurelpapworth.com (Cheryll) for more information. Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

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2897 Words on How to Create Viral Content (The Key Element Behind.

Viper Chill

Humans love taking in new information, but we hate holding on to information which is incorrect, so challenging beliefs can be a very powerful to get eyeballs on your content. I find inspiration from magazine covers, books, and other bloggers along with my own imagination.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. Four Your Information. “I think there are a lot of companies out there that claim to be able to do things in the social space that maybe they can’t.” Erich Marx, Nissan @emarxe.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Her topic was “Big data as a new information ecosystem.”. Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information. This information all becomes part of big data. He then collaborated with a magazine to create a data map of his life. “In

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. May include attempting to gain access to personal information etc. The reasons why have to do with community practice… 1.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites. How do you show that you care about your community? magazine article discusses how popular review site Yelp made a point of inviting its top members to exclusive parties.

8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. It’s clear that, for many companies, there is a lot of work to do—but there is also a lot of great work being done. Chief Customer Officer, The Clorox Company. The U.S.

8 Steps to Success with Manufacturing Marketing

Oktopost

Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . ” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing?

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. In the middle, we have giant websites (newspapers, online magazines, etc.) that provide free information on all topics related to fitness and healthy living. It can give you a lot of information about a domain including ranking keywords, traffic and a thorough backlink analysis.

Youtube vs Instagram vs TikTok: Which Channel is Best for Cosmetics Brands?

Pixlee

This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . Companies have less control over their brand narrative, but this can be a good thing if done right.

Symmetry Financial Group Review: Everything You Need to Know

The Realtime Report

The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. Additionally, for four years in a row, Inc Magazine. companies. The company also connects with many individuals online.

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. Visit the link below for more information. By incorporating those tactics, they will increase engagement and activate their fans while driving sales for the company.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020.

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Content For Affiliate Marketing: It’s Not as Difficult as You Think

OnlineRockersHub Marketing Blog

Content marketing involves using all these types of content to inform, attract, and retain your audience. Affiliate marketing is the process of paying other websites, such as online magazines or personal blogs, to promote your products/ services and generate traffic and leads for you.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives. Compelling email signature campaigns that include a call-to-action not only increase the level of professionalism your company displays but provide a reason to explore more.

Content Marketing Is Nothing New

Janet Fouts

And what about John Deere coming up with a customer-focused magazine in 1895? When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? The truth is some companies never did. Explore more infographics like this one on the web’s largest information design community – Visually.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

3 Ways a B2B Software Company Improved Its Integrated Communications. Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.