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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors, for example.

Marketing 367
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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors, for example.

Marketing 195
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Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. Like Fast Company’s reputation. So what went wrong with the “Influence Project&# ?

Company 126
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. TV watching time is down 6.9

Marketing 199
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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding.

Company 279
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Her topic was “Big data as a new information ecosystem.”. Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information.

Data 327