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My Obsession: The Consumption of Information

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My Obsession: The Consumption of Information Written on July 6, 2010 by Justin Levy in consumption , information 4 Comments - Leave a comment!

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How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. Join the Community by subscribing!

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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Nor does giving people accurate analyses and factual information about their situations. Fast Company Features.

Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. Like Fast Company’s reputation.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. School of Information. School of Information. School of Information. School of Information. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Community Data Systems. Open Community Contribution System.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. How To Create A Know-It-All Company.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Participate in my site’s community.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. Which company? magazine. online community. pour over magazine.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. Here's why: if I just published an article on crowdfunding, do you really think an editor (or my audience) is going to want another article on that exact same topic only about your company now? magazine. Public Relation professionals do the darndest things.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. In case you haven’t noticed, most companies do Sponsored Posts really really badly.

Facebook Business Page Management

Laurel Papworth

We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. The Community Crew is an outsourced online community management and social media admin service. This is good for your company and good for you.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Please email pa@laurelpapworth.com (Cheryll) for more information. Overview of customers and companies on Facebook, plenty of case studies. Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc.

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. Four Your Information.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Big data: seeing the forest and the trees

Sherrilynne Starkie

Her topic was “Big data as a new information ecosystem.”. Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. This information all becomes part of big data.

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2897 Words on How to Create Viral Content (The Key Element Behind.

Viper Chill

Humans love taking in new information, but we hate holding on to information which is incorrect, so challenging beliefs can be a very powerful to get eyeballs on your content. I find inspiration from magazine covers, books, and other bloggers along with my own imagination.

Content Marketing Is Nothing New

Janet Fouts

And what about John Deere coming up with a customer-focused magazine in 1895? When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts?

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). An innovative way of sharing information is what the media looks for.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? For more information, visit our upgrade page.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.

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How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. In the middle, we have giant websites (newspapers, online magazines, etc.) Build a community around your blog.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. May include attempting to gain access to personal information etc. The reasons why have to do with community practice… 1.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

ETA’s mission is to advance the payments industry by providing leadership through education, advocacy and the exchange of information. For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

3 Ways a B2B Software Company Improved Its Integrated Communications. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Ask yourself, why consumers trust recommendations from friends and family more than they trust marketing materials from companies?

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

We don’t get the magazine, don’t really have a use for the various discounts, are very happy with GEICO so don’t plan on switching from there … So why are we dropping a hundred+ bucks on AAA?? A couple of days ago, I received a membership renewal notice from AAA.