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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. While YouTube is great, my community is with other gamers who have moved on to Twitch.tv Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic scales: your Favorite World (Introvert/Extrovert), Information (Sensing/Institution), Decisions (Thinking/Feeling) and Structure (Judging or Perceiving).

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. For some companies traffic is enough. Community Responsiveness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.