Community Insights Informing Product Decisions

Ignite Social Media

As a social media manager, you likely have access to great community insights that other members of your organization do not. There are plenty of examples of companies taking customer feedback seriously, and the results have included changes to product design and even new product lines.

INFORMATION TECHNOLOGY / DATA STORAGE

BeingOptimist

Many people work hard to study Information Technology and shed light on what this industry centers around and what it is. By and large, Information innovation (IT) is characterized as the utilization of computer systems and assortments of programming to oversee and sort out data.

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Trending Sources

Can Facebook Communities Replace Company Websites?

Firebelly

Information has given way to interactivity. Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Don’t use Facebook to display a ton of information, just the vitals.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities.

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

I recently left my position managing social media and online community for a large professional association. Companies need to have procedures for terminating employees who manage company social media accounts. . I managed the org’s Linkedin group and company page.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Five companies with a human social media presence.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

My Obsession: The Consumption of Information

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My Obsession: The Consumption of Information Written on July 6, 2010 by Justin Levy in consumption , information 4 Comments - Leave a comment!

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Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? How do you bring your community together?

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. So especially if that functionality is something you’re investigating for your company or client, it is really worth taking a look at.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Building a New Kind of Cruise Community.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. The Future of LinkedIn Company Pages.

4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Social media is a constantly changing force to be reckoned with.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Practically useful, interesting, or surprising information.

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Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - badly managed internal communities cause more chaos and confusion, not less.

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What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . How B2B Companies Can Leverage Experiential Marketing.

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9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. Join the Community by subscribing!

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The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. An alternative source for information and education.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. I pulled up an old file with random notes about online communities and started researching. Meet the cast of new community players.

How TravelMedia.ie Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. I believe in the principle of sharing information.

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Top Online Social Media Courses Your Social Media Manager Should Take

Ignite Social Media

This is a great way to get your information straight from the source. It’s free and there is seemingly endless information. We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks.

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Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Simple solution: back off of frequent, repetitive, and irrelevant information.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Community. Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades!

Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords?

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Over time, trust among members, and hence the quality and value of the information shared among them, increased.