Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Razor Social

NOVEMBER 29, 0002

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. For some companies traffic is enough. Community Responsiveness.

Analytics 89

Analytics Social Media How To Analysis 89

Diva Marketing Blog

APRIL 9, 2009

The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? He has been in business for twenty years as a communications consultant and coach, following a public service career with senior positions in education, the arts and major events planning. Think again.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Hootsuite

MAY 7, 2020

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. On Douyin, there are influencers with even more followers. Source: Digital in 2020.

Marketing 145

Marketing Statistics Hashtag Startup 145

Hootsuite

SEPTEMBER 27, 2021

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Hold a Q&A. of humanity.

Products 145

Products Social Media Brands Meme 145