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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

Campaign 304
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Hosting Influencer Events: The Dos and Don’ts

Pixlee

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? You’re probably wondering what this elusive element to influencer marketing is, right? Well, this trending strategy is an influencer event. .

Hosting 53
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Trending Sources

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. What do you get?

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. After a year of scandal, trust in social media companies has never been lower. It will be important to invest in transparency, community building and creating personalized interactions. Employee Advocacy as the New Influencer.

Trends 143
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57 Social Media Policy Examples and Resources

Dave Fleet

Online Communications Policy. Community Guidelines. Communication (Blogging) Policy. Employee Social Influence Marketing Guidelines. Should Your Company Have a Social Media Policy? Shift Communications. Social Computing Journal. Daimler AG. Social Media Guidelines. Blog Policy. Fellowship Church.

Policies 419