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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

Research 257
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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. But there’s the rub.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Now you’re looking at your performance report, wondering what the numbers actually mean. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. 1 Analytics Tool for Growth Beautiful reports. Is a 2% engagement rate high or low? Without social media benchmarks (a.k.a. Clear data.

Industry 125
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social.

Report 65
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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Utilize social analytics reporting tools to gather data.

ROI 135