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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working on government programs.

Industry certification a must for social media career success

Sherrilynne Starkie

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. Industry programs fit the bill, too. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working on government programs.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working on government programs.

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use.

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. evolve the existing systems and processes that aren’t in sync with the market expectation. Digital is Turning the Industry on its Head.

Calling all online community software vendors

SocialFish

Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. Implementation Industry Insider

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

Positive Signs the M&E Industry Can Handle + Deliver Equality. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world?

The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives.

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Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. What began as two friends experimenting with craft coffee at a farmers’ market has become a local business success story. Too busy to read?

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Social Media Marketing pharma

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too.

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. SIMA is the trade association for the snow and ice management and removal industry. They partnered with a media company that owns another site in their niche, PlowSite.com.

Content Marketing in a Nutshell for Business

Pam Moore

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Content.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. For Donny Osmond, customer experience lives in your DNA, not your marketing cloud. Image via Unsplash.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. The community management is amazing.

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry.

[infographic] Industrialized vs Humanized Companies

Convince & Convert

These “Best Practices” were developed as we industrialized America and overlaid the same assembly line thinking to how we treat employees, customers and the community. “Life finds a way.”

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. In fact, social media today is a necessity for the healthcare industry.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

I don’t have the money to hire anyone to do our social media marketing.”. There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about!

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success.

Humanizing The Social Media Industry

Taylor Marek

It’s no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. Since Facebook has no delineation between people’s pages and company pages, it’s becoming smarter to expose your company on a personal level. Companies can’t afford to miss out.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? But first, if you’re new to Instagram, this deck might be helpful: The Ultimate Guide To Instagram Marketing from Ross Simmonds.

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. Here are three tips you need to put into practice to recruit some of the best people in your industry using social media. Think like a marketer.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space.

How TravelMedia.ie Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. The community management is amazing.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. Where do they fit in a company?

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But one of the things we love about Square is that they take community content curation to a new level. “We

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

The heart of your company needs to be shared. It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Marketing Nutz Training and Consulting Can Help! .

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What commodity does social media create, to make an industry? Jolaine Boyd, group marketing manager, Telstra @bigpondteam. Social Media Industry.

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. companies that create products and services. community. How are brands leveraging community? Without trust, consumers are less likely to purchase products or services from a company. strategies like content marketing and social media marketing are being implemented more.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But one of the things we love about Square is that they take community content curation to a new level. “We

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that?