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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
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The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

Forums 116
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry. linkedin.com/company/flourish-marketing-co/. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.

Brands 226
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How To Become a Professional Writer in 12 Steps

Writtent Blog

Define Your Writing Goals Clearly outline your objectives and the type of writing you aspire to pursue, such as content creation, journalism, or creative writing. Aspiring journalists should specify their interest in news reporting, feature writing, or investigative journalism.

How To 52
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Social media guidelines in healthcare can be stricter than guidelines in other industries. A social media policy details how the company should be portrayed on social media platforms. Guidelines give your team the tools they need to speak about your brand and the industry in a positive, inclusive, and respectful way.