Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Employee advocacy tools like Oktopost can help by providing your advocates with a steady stream of high-quality content as well as a shared workflow to make employee advocacy a seamless process.

B2B 62

B2B Marketing ROI Hubspot 62

Waxing UnLyrical

MAY 13, 2019

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Identify Relevant Groups, Communities. These and more you can find in the right groups/communities.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Social Media Strategies Summit

SEPTEMBER 9, 2022

The adoption of NFTs as a marketing tool is already pretty high. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Sure, new products are exciting. Norwegian Cruise Line: Align with Social Good. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Waxing UnLyrical

JUNE 24, 2019

Tools like Traackr , Onalytica , klear , CreatorIQ , Influence.co and others provide search tools to help you evaluate relevance, engagement and authenticity. Many of these tools include options to evaluate followers by removing the fake accounts and bots from their counts. Engagement. Authenticity. Under the Disco Ball.

Influencer 237

Influencer Authentication Survey ROI 237

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Pick Your Social Platforms. Create Consistent Content.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Rely on up-to-date experiences with social networks and community platforms.

Reddit 104

Reddit Hubspot API Reputation 104

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month. Engagement and community management.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I’ve never used a content calendar or automation tool (although some of them can be useful).

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Our baristas are the face of our company, without them we are nothing. Scrap it if it feels tone-deaf. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Social Media Strategies Summit

OCTOBER 24, 2018

Here are a couple tools to help with your research: Phlanx. They should guide all of your campaigns, content creation, and community management activities. The Metrics Map chart below is a great tool to use in aligning your business goals with specific social media activities. How is their content performing ? Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

APRIL 19, 2022

It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. And investing in new social tools can seem like a huge lift. The purpose is to improve the customer journey. Social listening.

Conversation 100

Conversation Strategy Social Media Marketing 100

Proactive Report

APRIL 6, 2021

It’s a valuable tool for PR. HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community. In one way it’s good for us.

Hubspot 59

Hubspot Startup Class Loyalty 59

Social Media Strategies Summit

FEBRUARY 4, 2021

Moreover, this arena’s technology and tools can be leveraged in several areas of marketing, such as customer acquisition, lead generation, retention, sales, and revenue. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Why waste the opportunity?

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. According to HubSpot , around 16% of an average website’s traffic comes from social media. For this purpose, use SE Ranking’s backlink tool. However, these two fields are intertwined in many respects.

SEO 115

SEO Social Media Reputation Real Estate 115

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What you give your community, otherwise, seriously, why should they care? What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Pixlee

SEPTEMBER 22, 2021

That makes social media a powerful tool to have when growing a business. But it’s not just the very nature of social media that makes it such a potent tool. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

That makes social media a powerful tool to have when growing a business. But it’s not just the very nature of social media that makes it such a potent tool. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Use free tools like Ubersuggest and AnswerThePublic to learn your audience’s keywords and the number of searches. By building a community, you will get lots of priceless feedback.

Startup 105

Startup Discount Price Survey 105

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Writtent Blog

JANUARY 27, 2014

If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” Rand Fishkin has built the kind of community that we should all aspire to, and the Moz blog offers an almost overwhelming amount of fresh information on digital marketing. The Sales Lion. SEO Blogs. Search Engine Watch.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

SEPTEMBER 15, 2016

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. People & companies we mentioned. Amanda Sibley , HubSpot marketing.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Later

FEBRUARY 16, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. As a business, being involved in these conversations allows you to nurture a dynamic network, build a stronger sense of community, and even drive sales for your brand.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Tips, Templates, and Tools for Perfecting Your Job Description. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. Webinars can be a powerful tool at any stage of the customer journey. Brand Videos.

Types 119

Types Video Content Case Study 119

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. Because we have a crazy, fun community at Spin Sucks , it is our most effective marketing tool for webinars.

Hosting 160

Hosting URL Newsletter Analytics 160

Buffer Social

MARCH 9, 2017

Social Tools Summit (October 18, Boston). Engage Prague is organized by the team at Socialbakers , who provides social media marketing and analytics tools. Speakers from companies such as Twitter, Google, and The Coca-Cola Company will teach you about social media marketing, content strategies, and PR. CMX Summit (TBA).

Conference 103

Conference Social Media Price Forums 103

Sprout Social

JANUARY 4, 2021

Stay up to date on company news. According to Hubspot , the “four Cs”—community, cleanliness, contactless and compassion—will be a good point of focus for brands, especially those that rely on in-person interactions. Learn about promotions or discounts. Pandemic or not, those reasons aren’t going anywhere.

Campaign 125

Campaign Social Media Marketing Metrics 125