BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. By building a community, you will get lots of priceless feedback.

Startup 105

Startup Discount Price Survey 105

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community. Always be open to the concerns of your community.

Hubspot 59

Hubspot Class Startup Loyalty 59

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! HubSpot serves mostly small and medium businesses in a cross-section of verticals.

RSS 124

RSS Hubspot Google Reader Feed 124

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

Rebekah Radice

APRIL 30, 2018

Source: Hubspot. Start with the channel your company is most focused on. You should also begin with a simple survey of the influencers you already know. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Social Media. You can also do a search by people.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Buffer Social

MAY 2, 2017

We’d ask the guest (and the community) a series of questions to get her insights on the topic. Example: Daniel Wellington, a Swedish watch company that is known for their elegance and minimalistic watches, often sponsors micro-influencers on Instagram to promote their watches. Add a prompt to your surveys. in 100+ countries).

Marketing 111

Marketing Influencer Instagram Trends 111

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. you lend that content to and community to outlying networks.” (p Geoff Livingston: Usually, it’s the company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Marketing Project 40

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Buffer Social

JANUARY 18, 2017

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. According to our recent State of Social Media 2016 survey , brand awareness is the top reason marketers use social media. Build a community around your business. But which goals should you set?

Social Media 40

Social Media How To Metrics Tweetdeck 40

Rebekah Radice

APRIL 30, 2018

Source: Hubspot. Start with the channel your company is most focused on. You should also begin with a simple survey of the influencers you already know. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Social Media. You can also do a search by people.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences. . Be authentic. bts #fyp. ?

Brands 137

Brands Loyalty Hubspot Authentication 137

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Company size. HubSpot (@HubSpot) October 4, 2022. Optimize Your Facebook Page. LinkedIn’s audience analysis tools are second to none. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly. And so that leads to a couple things.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Community management and audience engagement.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

DECEMBER 20, 2023

According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns. Their “banned keywords” function assures everyone is adhering to brand voice and company standards.

HootSuite 109

HootSuite Brands Price Collaboration 109

Hootsuite

JULY 17, 2023

Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media. Google My Business According to a PowerReviews survey, 99.9%

Tools 70

Tools Social Media HootSuite Price 70

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Business 2 Community ). MarketingLand ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company? Fact: According to a recent survey by HubSpot , businesses that blog increase their site visits by as much as 55%. What, specifically, can we extrapolate? Interested?

SEO 163

SEO Sites Google Hubspot 163

Webbiquity SMM

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Roundup of the Top Internet and Social Media Statistics by Awareness Community. by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Writtent Blog

JANUARY 23, 2014

Create a survey that fills a need for information in your industry, promote the heck out of it, and publish your results (after adequate analysis and data scrubbing). If you’re a marketer, you may have answered Unbounce , Kissmetrics , HubSpot and Moz. Company News' Perform Original Research. Sponsor an original study.

Syndication 81

Syndication How To Hubspot Blogger 81

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport. Give an inside look at your company.

Engagement 97

Engagement Twitter Hashtag Travel 97

Rebekah Radice

FEBRUARY 1, 2016

Customer Surveys. Use this Persona Template from HubSpot. Write down why you love to help your community and then share that within your blog. You could end up having your company listed as a spammer. Persona Resources. These details can come from many sources: Google Analytics. Customer Interviews. Solve The Problem.

How To 114

How To List Social Media Reputation 114

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport. Give an inside look at your company.

Engagement 60

Engagement Twitter Hashtag Travel 60