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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. Identifying the Right Influencers.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Participate in my site’s community.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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The Right Way to Use Social Media for Influence Marketing

Convince & Convert

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. How to use social media for influence marketing. HubSpot.

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Which social media platforms are most effective at influencing buyer behavior? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

9 Ways to Measure Content Marketing Success

Writtent Blog

Every marketer’s goal should be to turn their website into a vibrant community, foster discussions, and listen to their readers. Building a list of loyal readers is the most effective way to gain repeat visits, and convert these readers into community members.

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. People & companies we mentioned.

How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

If you’re a marketer, you may have answered Unbounce , Kissmetrics , HubSpot and Moz. All of these publications have something in common, which is very little self-promotion of the company’s products. Write Content that Digital Influencers will Share. Company News

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. Community Building and Social Media Hacks.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Track brand mentions, study competitors, discover new key influencers, and create reports.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. ” 10 Free Online Tools to Monitor Your Social Media Influence by NoPassiveIncome.

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Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. The Rise of Influencer Marketing For Fashion. Influencers are even partnering with brands to create their own fashion lines, because of their mutual success on the platform.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Before Pulse, LinkedIn didn’t offer users or influencers much in the form of organic content.

4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. Voting contest: Empower the community to vote.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Later recently teamed up with HubSpot to create a free guide to creating engaging video content for your Instagram feed, and we wanted to share Hubspot’s story with our own audience, too. 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase , so the more regularly you are integrating UGC into your Instagram strategy, the more likely it is that you’ll convert a follower into a customer. .

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. HubSpot ).

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Five Types of Social Media Influencers by Intelegia.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What you give your community, otherwise, seriously, why should they care?

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

Tips 228

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Examples: an Instagram post or tweet about your product by a celebrity or influencer. Having industry experts take over your social media profiles can be a great way to tap into their influence and the positive association their followers have with anything they do (i.e.

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments.

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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

Social Media Online Summit 2018 is a free online conference bringing together more than 40 social media experts, influencers, and entrepreneurs to share their strategies for growing a business. The speakers come from brands like Twitter, Google, Microsoft, The Coca-Cola Company, and more.

9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

They should guide all of your campaigns, content creation, and community management activities. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Influencer campaigns. Community engagement efforts.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. The marketing foundation at your company is likely to entail some unique skills of its own. Arielle, Community Strategist. Community.

Did You Miss? 22 MUST READS of 2013

SocialFish

” The Secret to Scaling Social Networks and Local Marketplaces (Platform Thinking) – a must read for anyone involved in community management. 7 questions you’ll face as you modernize your company (John Stepper). Here are some of my absolute favorite posts of the year.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. And after my latest presentation at Hubspot’s #Inbound16 on omni-channel marketing, it’s easy to see why there’s confusion between the two. Interviews with employees or influencers.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Mart Prööm explains half a dozen things companies can do with Twitter brand pages, such as using calls to action and promoting limited time offers, and includes 12 examples of famous brand pages including Disney Pixar, Audi, Pepsi and Red Bull.

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

Not only will the account be notified that you mentioned them, but it goes a long way when it comes to building your community. Highlighting partnerships and influencer campaigns. Check out how @hubspot uses poll stickers to quiz their audience about current events in the tech world: .

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. tweet to their company Twitter handle.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond.