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The 11 Best Free Email Marketing Tools

Sprout Social

Brands’ online communities are often rabbit holes of unanswered questions and less-than-helpful meanderings, but Litmus is different. Whenever someone on my team is struggling with something, we frequently respond with “Have you checked on Community?”. Maybe someone else at the company does it, or maybe you use free templates.

Tools 111
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Taking the Mystery Out of Facebook Global Pages

agora pulse

When I search for software company ‘Sage’ on Facebook, I get one result — their Global page. I talked to Lauren Burton, Social Community Engagement Lead for Sage about Sage’s decision to choose Facebook Global pages. For example. Having a Global page means Facebookers will always find the right page in search.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Hotels: 23%.

Travel 40
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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

And that all starts with creating a killer LinkedIn Company Page. Read on for your step-by-step guide to creating the best Company Page possible to optimize your reach, build your authority, drive sales and maybe even recruit that next all-star employee. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page.

LinkedIn 145
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What You Need to Know About the LinkedIn Virtual Events Guide

agora pulse

When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual events via LinkedIn company pages. The result is an amazing set of tools that have already been tested by big companies like Adobe. A company page. And best of all, it’s free.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Companies must also uphold privacy laws. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. This screencap is from a nine-second ad for mobile game company Nanobit. GeoFilters are perfect for location-specific businesses like theme parks and hotels. Those are lenses! How to advertise on Snapchat.