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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111
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Hotels and Social Media Travel Tourism

Laurel Papworth

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. features and functionality on the hotel website.

Hotels 85
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Gamification.

Content 253
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. For example, a hotel chain with a slow website might choose to invest in an upgrade this year. Mobile app to monitor on the go. Why not use social media intelligence to find out?

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The best times to post on Twitter 2022

Sprout Social

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Mobile commerce: what it is and why you should care. Hotels and hospitality brands saw a major shift in Twitter engagement times. Weekends had the lowest engagement for this industry.

Twitter 105
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How Online Travel Agencies can be More Like Amazon

Pixlee

As more companies move towards the ecommerce and marketplace model, expectations for best-in-class user experience have also grown. . But one way OTA’s can learn from Amazon’s success (beyond offering competitive prices) is by adding value through bundled experiences and community-driven initiatives. Innovative Discount Systems.

Travel 45
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The Next Billion-Dollar Startup

Twist Image

Believe it or not, there is a laundry list of great, new companies who had very interesting valuations prior to the Instagram acquisition, but now they're looking prettier than ever. The company makes money by charging 2.75% on every credit card transaction. While I like each and every one them (for different reasons).

Startup 99