Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

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Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. The dos and don’ts of hosting influencer events .

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Social Media Strategies Summit

NOVEMBER 30, 2022

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. It used a combination of photography, video content , and interactive maps to tell the story of a bear rescued from captivity and released back into the wild. Image source.

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Convince & Convert

AUGUST 15, 2013

To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. Key Takeaways. The answer is no.

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Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar.

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Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

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Ignite Social Media

APRIL 22, 2021

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services. Community Tab.

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Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Convince & Convert

MARCH 20, 2013

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. For business hosting, I strongly feel that Wistia has no equal. How about one-click video transcription?

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Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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Social Media Authentication LinkedIn B2B 101

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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Communities Collaboration Statistics Lurker 221

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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Video Marketing Vimeo YouTube 133

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Topicals, a skincare line, hosted a trip in Bermuda to celebrate their brand’s third birthday. Their brand collaboration with e.l.f

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Examples Campaign Influencer Marketing 125

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. Post by MINI.

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Campaign Features Video Case Study 142

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. For videos, ensure they look professional.

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Small Business Engagement Strategy Facebook 100

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

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Convince & Convert

APRIL 6, 2013

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. Like this guy, whose massively useful video on shucking corn has generated 7.5

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Ignite Social Media

MARCH 4, 2021

“Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. What is Clubhouse?

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Ignite Social Media

APRIL 21, 2020

Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. On Facebook, brand pages have a couple options to choose from for broadcasting live content to fans – Live video or Premieres. Facebook Live Best Practices. Facebook Premiere Best Practices.

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Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. As a result, Lean Cuisine is successfully supporting the re-branding of the company while starting a movement. When it comes to visual storytelling , the power of video is undeniable.

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Convince & Convert

MARCH 15, 2013

“I can’t be a nice guy in a video, then be a jerk at a marathon.” Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries.

Communities 138

Communities GPS How To Social Media Management 138

Pixlee

JANUARY 5, 2022

Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site. A combination of convenience and the popularity of video content leads us to shoppable video content. Beyond Social: The Deeper Value of Shoppable Video Content. What is Shoppable Content?

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Social Media Video Content UGC 52

Hootsuite

FEBRUARY 1, 2022

Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. Video games and eSports aren’t for everyone. What is Twitch? Credit: Twitch.

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Marketing Authentication Template Templates 102

Likeable

MARCH 18, 2020

Planet Fitness announced that it will host free “work-ins,” a series of virtual fitness classes with the goal of helping folks relieve stress and stay healthy. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Planet Fitness: Home Work-Ins. Lululemon: Instagram Live.

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Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful! Stanford was one of the first to center student stories in their social media activity and was an early adopter of social video.

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Education Case Study Overview Upcoming 205

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign. Why It Works: Sometimes, the best content is that which comes from the community.

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Communities Tips Content Authentication 60

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Community blogging sites. Form communities and discuss relevant news within them. Video sharing sites.

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Types Social Media Microblogging Overview 145

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

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B2B Marketing ROI Hubspot 62

Sprout Social

APRIL 19, 2022

For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Private messaging and live video. Conversational commerce.

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Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. You can also see the top videos and overall popularity of the hashtag.

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Hashtag How To Guidelines Telecommunications 120

Convince & Convert

JUNE 13, 2013

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles national advertisement. Sound involved? That’s because it is.

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Crowdsourcing Video YouTube Guidelines 144

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

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YouTube Trends Strategy Content 137

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

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Brands Marketing Eventful Hosting 82

Hootsuite

JUNE 27, 2022

Discord is a platform for hosting real-time text, video, and voice chat. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. Build community. First, they build a community around the brand by making it easier for fans to connect.

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Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

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