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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Now you’re looking at your performance report, wondering what the numbers actually mean. 1 Analytics Tool for Growth Beautiful reports. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?

Industry 125
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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

There is no doubt that the discovery of the graves—which the Truth and Reconciliation report said would be found if an effort was made to look for them—bolstered public support for such a day. If you are a national brand, turn the spotlight back on the First Nations communities. Yes, September 30 is a sombre day of remembrance.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Monitoring and reporting: Monitoring performance after posts go live. They also produce reports for the team on an ongoing basis. Scheduling posts: At the optimal time and date for maximum engagement.

Template 134
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly

HootSuite 120