Convince & Convert

MAY 30, 2013

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine.

Apparel 133

Apparel Fashion UGC Campaign 133

Social Media Marketing

JULY 18, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers. Industry Evangelists, fans, advocates - whatever you like to call them, it''s important to get your supporters to act.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

ProBlogger

OCTOBER 8, 2018

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. How to Get Your Readership Involved and Grow Your Audience with Community Challenges. Uppercase Magazine.

Blogger 30

Blogger Eventful Communities Engagement 30

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Many people in their community ended up using the filter on their photos and tagging Potluck in the Stories. Let’s get right to it then. .

Instagram 98

Instagram Patterns Template Templates 98

Convince & Convert

FEBRUARY 3, 2016

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. This allows us to understand each community in the context of their interests. Healthcare.

Content 60

Content How To Marketing Case Study 60

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Social Enterprise: Interview with 7thFloor Magazine. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky.

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Wiki Net Neutrality Wetpaint SocialText 223

agora pulse

JANUARY 19, 2017

Build community. You wouldn’t pay for an ad in a magazine no one reads right? For Instagram takeovers that don’t require influencers (think behind the scenes at your company) remember to choose someone that has authority within your organization, or someone that is charismatic (for videos) or that can create great content.

Instagram 60

Instagram Hashtag Influencer Campaign 60

Talkwalker SM

SEPTEMBER 7, 2016

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. How do you present an online financial company such as Paypal on social networks? For the brand, the answer was to put forward the human side of the company through its employees.

Instagram 60

Instagram Brands Sports Travel 60

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

Journal 111

Journal Flash Mob Communities Digg 111

Writtent Blog

OCTOBER 28, 2013

Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. The website is known for it’s unruly members and “anything goes format,” where spammers are often quickly identified and blocked by the community.

Meme 93

Meme Reddit FAQ Conference 93

Buffer Social

JANUARY 23, 2017

And it’s going to become vital for any company that wants a sophisticated marketing arsenal to have content in their quiver. Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. First Round Review (Magazines and Manifesto).

Review 40

Review Social Media Content How To 40

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

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Class Campaign Klout Influencer 233

Keyhole.co

NOVEMBER 2, 2022

With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. Research and leverage trending hashtags. Hashtags for branded campaigns, like #HereToCreate by Adidas or #PutACanOnIt by Red Bull.

Engagement 52

Engagement Instagram Tips Hashtag 52

Hootsuite

JULY 8, 2019

Look at what other companies they’ve worked with in the past. Choose a hashtag. This step could be optional, if your takeover is part of a bigger campaign that has a hashtag already. But a hashtag can be a useful tool here! A post shared by Little, Brown and Company (@littlebrown) on May 19, 2019 at 7:35am PDT.

Hosting 111

Hosting Instagram How To Hashtag 111

agora pulse

OCTOBER 13, 2020

You might be familiar with Vox, a media company that has plenty of articles about the world and recent news, and also posts a lot of video content on its Facebook page. It’s the same with behind-the-scenes videos—people love to peek behind the curtain and see the human side of a company. Example of informative video content.

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Types Video Social Media Management Remix 165

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Lauren Vargas Sr. Managing Your Time While Managing Your Social Media My Gov 2.0

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Education Social Media Gov 2.0 Class 135

Later

OCTOBER 28, 2018

The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Is there a specific mailing service your company uses? A good strategy is to build branding guidelines and communications packets for your influencers. Sign me up!

Influencer 69

Influencer Instagram Tips Marketing 69

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers?

Strategy 158

Strategy Tips Case Study Instagram 158

Hootsuite

MARCH 20, 2023

(@remyandarthur) Having a caption contest can help you: Encourage your followers to meaningfully interact with your content Boost the number of comments you have on a post Foster community, as entrants like and comment on other’s entries 3. Be relatable Relatable content is very sharable.

Engagement 95

Engagement Analytics Meme Instagram 95

Later

SEPTEMBER 18, 2020

UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. We recommend creating a branded hashtag for your company. View this post on Instagram.

Social Media 97

Social Media Strategy Content UGC 97

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Start checking in with them today! Neil Patel.

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

AUGUST 11, 2022

You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. All three brands are owned by the same company, but each targets a different demographic, with a social aesthetic to match. Contribute to your community.

Brands 120

Brands HootSuite Film Instagram 120

Rebekah Radice

OCTOBER 26, 2015

Today I’m going to share with you 11 ways to immediately gain traction on Twitter and grow a thriving community. Include your business, background, career highlights, and any relevant hashtags. your hometown, niche, industry or company name). People that are tweeting regularly about a #hashtag that you follow.

Twitter 114

Twitter How To Hashtag Curation 114

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

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Tips Sysomos SEO WordPress 176

Buffer Social

SEPTEMBER 16, 2019

If you have any favorite ad examples you love, feel free to share with us on social media using the hashtag #bufferpodcast. They placed their weekly magazine on a bright yellow background for some ads. Get an in-depth view of global issues with The Guardian’s essential weekly magazine. We’d love to hear them. It’s striking!

Research 73

Research Facebook How To Library 73

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. Whether your company’s out to communicate your commitment to quality or sustainability, create a campaign that includes eBooks, blog posts, Tweets and Facebook posts.

Advertising 96

Advertising Content Marketing Press Release 96

Bare Feet Studios

JUNE 7, 2009

I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer. It’s a lot of work for a group of volunteers.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Webbiquity SMM

FEBRUARY 25, 2014

For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more. 9 Tips for Getting Started on Google+ by NewRayCom.

Google 198

Google Yammer Social Networking SEO 198

Kikolani

NOVEMBER 29, 2010

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

JULY 9, 2019

Monday.com is another company that makes extensive use of customer testimonials. Social listening means tuning in to discussions about your company (and your competitors) that take place online, and using that information to guide your marketing strategy. Make it easy to collect user-generated content by creating a branded hashtag.

Strategy 111

Strategy How To Marketing Review 111

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Can a company opt out of social media activism?

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Hashtag Activities Social Media Retail 145

Kikolani

SEPTEMBER 15, 2015

No matter if you are doing SEO for an event website or a carpet cleaning company, there are lots of backlinks opportunities waiting for you. Even if there’s not much demand in your niche, there are always online magazines and blogs dedicated to it, and all of them are opportunities for your business. Use hashtags.

SEO 60

SEO Forums eBook Review 60

Unmetric

SEPTEMBER 19, 2018

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. Hence Glossier has been able to establish themselves as not just another cosmetics company, but as a “ socially-driven beauty brand ”. a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Create three compelling arguments.

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Products Real Estate Tourism Fashion 92