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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. For some companies traffic is enough. Community Responsiveness.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Use the right hashtags. Cultivate an active community.

Instagram 142
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. According to company documents from March 2019, the average U.S. In the U.S.

Marketing 145
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Hold a Q&A. of humanity.

Products 145
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. Captions can include text, hashtags, @ mentions, and emojis. Comments can include text, hashtags, @ mentions, and emojis. Community manager.

List 145
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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.   Use hashtags strategically  As noted in Tanay’s X algorithm breakdown from earlier, hashtags do still have relevance on the platform, but not the viral effect they used to.

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Reddit is a community that prides itself on original ideas and comments. What is a lurker on Reddit? What does OC mean on Reddit?

Reddit 52