Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

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Team Social Media Management Skills Trends 134

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

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Patterns Sentiment Analysis Proposal 120

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads.

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Conversation B2B Community building Instagram 91

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

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Social Media Privacy Insurance Guidelines 104

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Optimization : Making daily content adjustments.

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Template Templates Social Media Tips 134

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Here’s how.

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B2B Influencer Brands Marketing 118

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Not only do community managers have to consider the local languages, there is so much more than that.

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Activities Social Media Brands Guidelines 235

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Trending hashtags Trending hashtags use current trends and are mentioned frequently. Here’s how: 1. But what makes a hashtag tick?

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Hashtag Instagram How To UGC 52

Likeable

JANUARY 26, 2021

Simplicity is Clubhouse’s defining characteristic (for now): voice-only, atomized communities, few visible engagements, no direct messaging capabilities, ephemeral content, etc. . Its UI can be difficult to get used to, and such a wealth of content, trends, and capabilities can be daunting for new and casual users. Thought leadership.

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SMS Influencer Guidelines Upcoming 130

Akamai Marketing

MARCH 23, 2011

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools. I particularly appreciated the process of the FLIRT model. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

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Review Company Klout Policies 142

Kikolani

FEBRUARY 18, 2013

The trick to capitalizing on social media trends is to find what is happening now and make it work for you. After all, stumbling around through social media doesn’t reflect well on you or your company, it actually makes you look a bit foolish. Be Active in the Community. This is a guest post by Uttoran Sen. Focus Your Efforts.

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Trends Social Media Tumblr Campaign 142

Ignite Social Media

OCTOBER 7, 2016

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. Take our own company for example, Ignite Social Media. Tis the season for debates, politics and elections.

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Brands Policies Guidelines Conversation 141

Keyhole.co

MAY 9, 2023

Draft contest rules: Decide on the guidelines of the contest. Track the entries: Monitor all the entries to ensure that participants follow the guidelines. Pro tip: Ensure you abide by Instagram’s guidelines for promotional giveaway contests. The growing trend of Reels is proof of it. It might also start trending.

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Instagram UGC Hashtag Guidelines 52

Buffer Social

JULY 24, 2023

Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use). For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. Hop on trends! Add captions to your videos and sprinkle in relevant keywords.

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How To Film Collaboration Hashtag 75

Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Meaning that your overall brand strategy should be implemented at a daily basis by amplifying the content you share with your consumers with relevant real-time trends and happenings. The value of contextual marketing.

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Marketing How To Communities Guidelines 256

Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years.

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Process Tools Content Price 109

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.

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Social Media Management Social Media Education Collaboration 147

Hootsuite

MARCH 20, 2023

Instagram head Adam Mosseri said in a Reel that Meta views these types of premium subscriptions for exclusive features as an industry-wide trend. The requirements to apply for Meta Verified are: Your account must represent a real individual person, not a company or brand. Who can get Meta Verified? You must be 18 years or older.

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Badge Instagram HootSuite Guidelines 93

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. What about in 2023? Dark social helps you find these powerful sources. Source: The Globe and Mail 5.

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HootSuite URL Analytics Forums 120

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

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Reputation Tools Brands How To 130

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. An employee advocacy program provides guidelines, resources, and rewards. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Nearly three-quarters expect the company culture to be “values-driven and inclusive.”

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Social Media Guidelines HootSuite How To 111

Social Media Strategies Summit

OCTOBER 24, 2018

This is a good way to see how you compare, and can also be helpful in identifying industry standards, trends, and threats. They should guide all of your campaigns, content creation, and community management activities. How does your brand follow grammar and punctuation guidelines? Visual guidelines. Post formatting.

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Social Media Strategy Guidelines Template 113

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . a leading technology company that provides enterprise open source solutions. Lean into your community. How social platforms are combating burnout.

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Social Media Management Social Media Comparison Energy 144

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Our #wahlcutoftheday is from @andyauthentic.

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Communities Instagram Bazaarvoice UGC 40

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

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Review FAQ Construction Metadata 96

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Pixlee

SEPTEMBER 10, 2021

Either your content is unique and interesting, or aligns with current trends, because keeping up with hot topics allows you to get discovered easily. Swimwear brand Jolyn Clothing often posts its own takes on popular dance trends and hashtag challenges like the viral “Blinding Lights” dance. Quick Tips to Get Your Content Popular.

Hashtag 73

Hashtag Real Estate Influencer Feed 73

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend.

Influencer 90

Influencer Automotive Marketing Guidelines 90

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Following tab.

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Report How To Analytics Social Media Management 105

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” Their writer policy and guidelines regarding AI-generated content explicitly state that they don’t accept AI-generated content.

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Team Examples Content Policies 72

ProBlogger

MAY 3, 2023

However, it’s crucial to establish clear guidelines and maintain strong communication to ensure that the franchisees uphold your brand’s standards. If you plan to use external content, such as images or videos, familiarize yourself with fair use guidelines or obtain proper permissions and licenses to avoid legal issues.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Overall, the goal is to identify trends and patterns within the data. Ask yourself, what story is the data telling me?

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Analysis Data Sentiment Metrics 69

Buffer Social

JANUARY 11, 2023

For example, if your community is on TikTok, you’ll need to create videos, whereas if your priority channel is Twitter, you'd come up with text ideas for tweets and Twitter threads. Check out what’s trending and follow some accounts that interest you. Here are some suggestions for generating content.

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Remix Instagram Social Media Trends 94

Hootsuite

JANUARY 27, 2022

It’s hard to imagine what viral moment will take the world by storm this year, but we can almost guarantee it’ll trend on TikTok first. In the company’s own words , the fund was launched “to encourage those who dream of using their voices and creativity to spark inspirational careers.”. How much does the TikTok Creator Fund pay?

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Guidelines Adsense Meeting Instagram 86

Pixlee

SEPTEMBER 10, 2021

Either your content is unique and interesting, or aligns with current trends, because keeping up with hot topics allows you to get discovered easily. Swimwear brand Jolyn Clothing often posts its own takes on popular dance trends and hashtag challenges like the viral “Blinding Lights” dance. Quick Tips to Get Your Content Popular.

Hashtag 56

Hashtag Real Estate Influencer Feed 56

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

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Report Atlassian Brands Sentiment 66

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

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Policies Education Social Media Marketing 186