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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Establish Guidelines That Encourage Maximum Transparency (and Yes, Even Disappointment!). Ensure Your Community Management Team Has The Right Software.

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6 Ways to Avoid the Instagram Shadowban in 2022

Hootsuite

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. negatively affecting reach.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

A social media workflow is a system for managing your social media post creation, publication, and promotion. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. What is a social media workflow?

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. That means you need a system of workflows and approvals. Create clear social media guidelines It is critical for any healthcare organization using social media to have a robust social media policy.