Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Convince & Convert
JANUARY 26, 2012
Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? Where’s the community spirit in that?
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