Mindjumpers

MAY 3, 2013

People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. Spelling mistakes, incorrect facts, or unhappy customers can turn into a big issue, and worst of all a crises that can damage your company and it’s reputation.

Issues 196

Issues Social Media How To Guidelines 196

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. Do you have any data or insights from your community to justify going quiet for a few days?

Eventful 114

Eventful Social Media How To Sports 114

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. This can help boost brand reputation and make recruitment easier. An employee advocacy program provides guidelines, resources, and rewards. It’s not just the company that benefits. Even more people (65%) trust a company technical expert.

Social Media 111

Social Media Guidelines HootSuite How To 111

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. We, as communicators…particularly as PR professionals…have to be prepared to resist the urge and to be able to explain why.

Committee 119

Committee Reputation Consultant Guidelines 119

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ These ads can lead to reputational damage for your company. ↑ Phishing Attacks. Keep Everything Updated.

Social Media 125

Social Media How To Policies Authentication 125

Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Remember Me.

Jive 100

Jive Communities Collaboration Policies 100

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . a leading technology company that provides enterprise open source solutions. Lean into your community. How social platforms are combating burnout.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Laurel Papworth

APRIL 8, 2010

But they are bloody good for distribution… This is not to be confused with inappropriate deletions due to community behavioural guidelines e.g. slurs on minority groups – Gay author has Band Fags page removed. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

Communities 111

Communities Facebook Widget Web 2.0 111

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

OCTOBER 7, 2016

So, we interviewed Ashlie Lanning, our Vice President of Community Management, to get the Dos and Don’ts on election content and conversation for brands targeting consumers in the US. Take our own company for example, Ignite Social Media. Tis the season for debates, politics and elections. Like the right to vote?

Brands 141

Brands Policies Guidelines Conversation 141

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. Thanks for bringing this to our attention.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

APRIL 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Here’s what you can do to help protect your brand and your customers.

Social Media 88

Social Media Brands Tips HootSuite 88

Keyhole.co

SEPTEMBER 18, 2020

Twitter has a clear guideline on which accounts qualify to be verified. Build Your Reputation as an Industry Authority. At the end of 2017, Twitter decided to work on a new verification program to improve the process and ensure all verified accounts met their new guidelines. . What Types Of Accounts Does Twitter Verify?

Twitter 97

Twitter Badge How To Authentication 97

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. more likely to be considered reputable.

Social Media 111

Social Media Strategy Case Study RFP 111

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

ProBlogger

AUGUST 17, 2016

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. It means less guessing and more strategic planning.

Guidelines 20

Guidelines Meeting Google Content 20

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Social media guidelines lay down some rules. Learn the difference between a social media policy and social media guidelines and check out some examples from other brands.

Guidelines 143

Guidelines Social Media Policies How To 143

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. You may want to run a pilot with a few employees before implementing the program company wide.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Choose the right business structure for your company The legal structure you choose will have big implications for how you pay taxes, how you manage your company, and more. A good place to begin is with a basic definition of terms.

Social Media 52

Social Media Marketing How To Cost 52

Pixlee

MARCH 23, 2020

Department of Justice (DOJ) recently made a pronouncement, under its rulemaking authority to publish regulations, requiring businesses to comply with digital best practices and conformance to ADA Best Practices Toolkit and other internationally recognized web accessibility guidelines. What is Section 508? What is WCAG? Compliance with WCAG 2.1

Guidelines 64

Guidelines Telecommunications Applications Template 64

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Manage your brand reputation. Positive feedback and reviews from ambassadors can help you keep a brand presence on track and control your online reputation. 4) Employee-Generated Content. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Manage your brand reputation. Positive feedback and reviews from ambassadors can help you keep a brand presence on track and control your online reputation. 4) Employee-Generated Content. 5) College Program.

UGC 52

UGC Marketing Influencer Authentication 52

Lucy Hall

SEPTEMBER 29, 2016

It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. Hannah Rainford adds: 'It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. The role of professional social media management agencies.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Pixlee

MARCH 23, 2020

Department of Justice (DOJ) recently made a pronouncement, under its rulemaking authority to publish regulations, requiring businesses to comply with digital best practices and conformance to ADA Best Practices Toolkit and other internationally recognized web accessibility guidelines. What is Section 508? What is WCAG? Compliance with WCAG 2.1

Guidelines 52

Guidelines Telecommunications Applications Template 52

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world.

Reputation 116

Reputation Brands Guidelines Advertising 116

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. They don’t follow guidelines on contact form policies on what will be covered and what won’t be. Want to self promote? Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#. This is a absolutely hideous yet interesting problem for me in communities.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. This, I liked.

Social Media 153

Social Media Postrank Energy Tourism 153

Navolutions

JANUARY 21, 2014

It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle.

Social Media 100

Social Media ROI Press Release Conversation 100

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

JANUARY 26, 2012

However, it concerns me that the host committee did not instruct any of the Social 46 on how to disclose that these items were provided for free, potentially putting the host committee and all participants in violation of FTC disclosure guidelines. Where’s the community spirit in that? Maybe a Wiki? Ridiculous.

Klout 121

Klout Committee Hosting Storify 121

Later

SEPTEMBER 15, 2020

If it’s a brand or product you would never normally consider, it probably won’t read as an authentic endorsement to your community. You should also know what your influencer payment rate is, and how much you are willing to trade for any reputational association before you head to the negotiating table. View this post on Instagram.

Brands 57

Brands Influencer Collaboration Instagram 57

Buffer Social

JULY 28, 2016

Sometimes, when talking to different people about social media jobs, it can feel a little like the “What People Think I Do/What I Really Do” meme: These general guidelines can help. 3 Guidelines for Talking to Anyone About Social Media. The campaign that brought in 100 new attendees for a company event.

Social Media 76

Social Media Marketing Team Guidelines 76