How To Translate Your Company Purpose Into Slick Visual Branding
Waxing UnLyrical
JULY 11, 2019
Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. Create a set of brand guidelines.
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