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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community.

UGC 145
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Our community was now creating the bulk of our content. Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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How These Sisters Turned Their Passion for the Alaskan Wilderness into a Fulfilling Small Business

Buffer Social

Living in Alaska, away from relatives, they learned to rely on both their neighbors and the nature around them as their community and family. By playing off each other's strengths, the two have launched a company that perfectly embodies everything important to them. But they have very strong animal care guidelines.

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Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

You don’t have to wait until you hammer out a Twitter policy or get legal approval for your blogging guidelines to start this transformation.You don’t need to create all kinds of widgets and mashups with your data. The barrier of entry isn’t that high. groceries, walmart, banks) etc. groceries, walmart, banks) etc.

Gov 2.0 125