How to Leverage a Community of Passionate Fans
Convince & Convert
MARCH 15, 2013
Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with.