Remove Communities Remove Company Remove Google Remove Social Graph
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To Thine Own Self Be True

Twist Image

I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. " kind of way. They didn't own it. MySpace did.

MySpace 105
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people. Tweet This!

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people ;-).

Marketing 157
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Time Spent Is The New Impression

Twist Image

Did they like the content so much that they would be willing to acknowledge it to their social graph (a "like" or a favorite)? . Did they like it so much that they are willing to share it with their community? . The media monitoring companies have been looking at how many viewers are spending time with content forever.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. here’s Labor.

Research 107
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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130
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Social Media is Dead, Long Live Big Data

Laurel Papworth

then provide that data to companies eg. SMH big data social media. They then provide that data to companies like Facebook and Twitter and also Agencies. Twitter’s partnership with the Big Data companies lets you see the supermarket shopping habits of your followers. Woolworths and Your Friday Night Shop.

Data 40