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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Sentiment and conversation trends matter. Pay attention.

Analytics 305
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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Sentiment and conversation trends matter. Pay attention.

Analytics 150
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Trending Sources

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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. What are your aims for that profile?

Digg 166
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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Become a Knowledge Management Ninja with Google Reader. I have been using various RSS readers for nearly five years now - Ive tried them all. However, none matches the power of Google Reader. Micro Persuasion.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you are to represent your personal brand as one that is expert, you should at least take the time to stay up to date with news, trends, and opinion. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Nice article worth the read.

Brands 236
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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124