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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. But, like many, my RSS reader withered on the vine. really, really miss my Google Reader.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

It’s also important to note that while search engine visitors may be less loyal their volume is much greater, especially visitors from Google. That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites.

NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories.

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How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? Use tools such as alltop.com and google.com/alerts to find the right blogs and new articles, and then subscribe to them through RSS using Google Reader.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. What Horrible Things Did Time Magazine Do in 1964?

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript?

Top 10 Ways to Use del.icio.us - lifehack.org

Buzz Marketing for Technology

The community of del.icio.us Bookmark from Google Reader. If you’re a fan of Google Reader, then you’ll definitely want to start using Google Reader + del.icio.us. bookmarks on your websites for all of your readers to enjoy. google.

My Obsession: The Consumption of Information

Justin Levy

You can check it out over on my Google profile , subscribe via RSS or follow @jlevymedia. The books I read are typically business books but I also love biographies and anything that provides the reader a behind-the-scenes view.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Readers with something to say should email me. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about! Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Remember, your posts still have to make sense to actual humans, so save the keywords for places where they actually make sense, and where using them won’t confuse your reader. Think of it as eye candy for your readers! Tamar is also the author of The New Community Rules (July 2009).

Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. The time has come for companies to be part of the conversation.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. If your readers are expecting content from you weekly, you should deliver weekly content.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

A few high profile folks have even called my readers lucky for getting great content without any up front monetary commitment. (If This comes despite people asking for more under the assumption that I “must&# be making money on this site and therefore owe my readers more. (Do

The Bamboo Project Blog

Buzz Marketing for Technology

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ??

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Quite frankly, I don’t think there’s really a good person running the company. They forgot about the community.

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My Social Media Resolutions for 2009

Social Media Strategery

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. Having done this work (online communities, collaboration, user-created content, etc.)

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Perhaps Darren’s advice resonated with his readers? Sphinn Top 10 Blog Posts about Sphinn in 2007 (Bill Hartzer): Like with Mixx, Bill takes the best articles about Sphinn and shares them with his readers.

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

With almost 200 posts per day, it’s hard to still think of the Huffington Post as a blog rather than an online newspaper or magazine. The audience of politics and web news blogs are far more likely to link to content they enjoy, rather than the readers of gossip blogs.

2897 Words on How to Create Viral Content (The Key Element Behind.

Viper Chill

If you use Google Reader in a list format for example – like I do – then your headline determines whether myself or anyone else using the service will click on your listing to read the post. I love that you mention to be personal- people buy from people, not companies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. The domestic beer is Budweiser or Bud Light, and although the company is now owned by Europeans, it is still brewed in St.