Communities Company Foursquare Vimeo 
Diva Marketing Blog
APRIL 3, 2013
Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. To position yourself as a "thought leader" consider weekly posts using platforms that offer longer formats than Twitter and can be deep linked e.g. blogs, YouTube/Vimeo (video), SlideShare.
Convince & Convert
MAY 26, 2010
Stelzner on Vimeo. Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0
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