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Memolane’s Success at SXSW

Mindjumpers

A new Danish start-up company called Memolane did very well at SXSW. When asked about the business model, the company has no defined plan for revenue intake. To prove the point, the first person hired was a Community Manager who are listening in and making sure to apply any relevant contribution from the beta-users.

Nielsen 218
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. Foursquare didn’t exist yet. That became my passion.

Team 150
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How to Fix a “Broken Brand” with Social

Convince & Convert

The Tampa Bay Lightning is a sports team that really utilized social to turn its brand around. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. Much of the time, the spectators are displaced fans of other teams who are either on vacation or having relocated to Tampa Bay. Tap into Their Passion.

Brands 127
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The Growth of Demand Discovery

Justin Levy

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. I lead the Demand Generation team at my organization. However, the teams name, as well as my title, only tell a small fraction of the story. Not literally, but figuratively.

Retail 191
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7 Step Secret Sauce Recipe For Social Media Success

Diva Marketing Blog

Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. Community Generosity - Identify your peers, influencers and greatest fans. Mantra to repeat before hitting the publish key: It's not about me it's about you.

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Is Your Brand Socially Agile?

Convince & Convert

The arrangement has worked, he vouches, because his team was given full creative control. They have to receive approval to expand to new outlets, but otherwise Audi trusts the team to make all their own decisions. Undoubtedly they’re doing great stuff like Foursquare check-ins on Mars, that sort of a thing. Holy Social! .

Brands 134
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

A member of my religious community disappeared. In September 2006, after Facebook had nearly 10 million members, the News Feed was announced, which the team had been working on for almost a year. We now check in voluntarily to places like Foursquare and Gowalla, where we broadcast what we’re doing and where we’re eating.

GPS 217