Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 102

Retail Trends Fashion Marketing 102

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Thus, the trend pendulum (the trendulum?)

Communities 60

Communities Real Estate Forums Loyalty 60

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. People join private Facebook Groups or forums to meet and talk with other like-minded people. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 8, 2021

For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts. Here are a few ways you can use Twitter Spaces to benefit your organization: Share company updates or announcements. This is a great way to keep your followers in the loop and engaged with your company.

Conversation 133

Conversation Twitter Hosting Upcoming 133

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Wireless 292

Wireless Klout Module Directory 292

Writtent Blog

JANUARY 12, 2024

For example, if you become known for your expertise in finance writing, you may attract clients looking for content related to investments, personal finance, or economic trends. Connect with fellow writers both online and offline to foster a sense of community and exchange valuable insights.

How To 52

How To Skills Journal Education 52

Kikolani

FEBRUARY 18, 2013

The trick to capitalizing on social media trends is to find what is happening now and make it work for you. After all, stumbling around through social media doesn’t reflect well on you or your company, it actually makes you look a bit foolish. Be Active in the Community. This is a guest post by Uttoran Sen. Focus Your Efforts.

Trends 142

Trends Social Media Tumblr Campaign 142

Pixlee

FEBRUARY 8, 2019

With AI juggernauts sharing research and technology, it became more accessible to people, companies, researchers, and governments. Amid these ongoing breakthroughs, it’s important for your company to stay ahead of the curve, especially when it comes to building a community and marketing with your customers.

Trends 66

Trends Marketing UGC System 66

Sprout Social

MAY 26, 2022

This is a great forum to attract new followers, but creating relevant and compelling content is the first step. Research trends. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Consider trending and branded hashtags. Chris Negich #Gymshark #GymTok #gymhumor. ?

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.” Because Reddit is a community, not a platform for self-promotion.”

Reddit 132

Reddit How To Marketing Banking 132

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Later

APRIL 16, 2021

The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. With clear brand positioning, you’ll be able to amplify and attract your community.” . Clubhouse is a live forum with limited moderation functionality.

Marketing 111

Marketing Collaboration Hosting Industry 111

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below. These are yours to steal now!

Research 77

Research Google Newsletter Curation 77

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Trending hashtags Trending hashtags use current trends and are mentioned frequently. Here’s how: 1. But what makes a hashtag tick?

Hashtag 52

Hashtag Instagram How To UGC 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Sprout Social

JUNE 7, 2023

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 91

Analysis Report Examples Tools 91

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. billion in 2014.

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Stay tuned on the latest social trends to forge real business impact into your marketing strategy.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Overall, the goal is to identify trends and patterns within the data. Ask yourself, what story is the data telling me?

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 30, 2023

Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. It keeps them closely connected to the places they operate in and easily accepted as part of local cultures and communities. million Indonesia: 1.7 million France: 359K Malaysia: 152K Germany: 120K India: 111K UK: 76.2K

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Mentions of your competitors. Google Alerts. Reputology. ReviewTrackers.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Laurel Papworth

OCTOBER 15, 2013

So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Wall Street should be monitoring social media.

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media can bring joy.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. This can help spot trends, patterns and optimize your social media strategies. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Hootsuite

APRIL 11, 2022

The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” You can use Brandwatch to monitor TikTok songs or hashtags, then use the upward-trending ones in your content. According to TikTok, 67% of users want to see popular or trending songs in your videos. Brandwatch.

Tools 110

Tools HootSuite Marketing Analytics 110

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Small Business Mavericks

JANUARY 8, 2015

An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately. If customer forums are a logical extension of your site, do them right.

Sites 70

Sites Compete Forums Engineering 70

Buzz Marketing for Technology

JUNE 27, 2008

online communities. technology trends. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. BlackBerry. boris mann. change management.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62