Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143

Research Social Media Airlines Marketing 143

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Kikolani

JANUARY 26, 2010

I can see that musicians who want to bring in a larger audience at their gigs would want to put out that they are warming up for their performance at the Boom Boom Room, but the random person doesn’t need to be tweeting their daily travel habits like “I’m at Starbucks on 5th and Grand&# every morning at 8am.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. Try to return something to your own company.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

MARCH 15, 2022

Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Now, word of mouth can travel in the blink of an eye.

Reputation 120

Reputation Brands How To Review 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121