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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Well actually, we can. Unless you got sunburned surfing…?

Research

Research Nielsen Sentiment Facebook

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media

Social Media Strategy CoTweet CoTweet

Social Media Informer

Facebook for Marketing Research: Political Polls #auspol

Convince and Convert Blog: Social Media Strategy and Social Media.

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