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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ”

Questions 118
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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. What day is leg day? . SocialHotTakes.

Questions 123
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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Each meme is different, personalized to the question or comment, and includes a link to the relevant Ikea product page.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? Answering the Question: What’s in It for Me? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Leverage this highly engaged focus group for feedback.

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The pros and cons of social media

Sprout Social

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Booktok , for example, has become a flourishing online community. Answering questions, responding to comments and acknowledging complaints may seem simple. Ability to crowdsource.