Remove Communities Remove Company Remove Focus Group Remove Marketing

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. What markets do you serve? Align your social media and marketing efforts to your goals.

Brands 140

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

Study 153

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

How to Apply Youtility to Internal Communication

Convince & Convert

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ).

How To 147

The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising as a Free Marketing Tool. How to do Facebook Marketing Research.

The State of Social Media Marketing 2012 [DATA]


———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading.

Data 254

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. No other marketing techniques will do.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Best Engaging Communities.

Groups 111

The digital marketing trends & ideas to take into 2017, and beyond


In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Chances are, there are smaller influencers or groups who have far more clout in your area. Lucy Clarke , marketing director, Social Chain.

Trends 150

Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It


The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!)

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. Instagram Social Media For Agencies Social Media Marketing

Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). As companies start embracing social media they rightfully want to understand what they are getting for it. Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups.

Seven Ways to Use Social Media for Business

Webbiquity SMM

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Perform competitive and market research.

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Use Online Market Research.

How To 129

Crowdsource Your Way to the Best Landing Page

Convince & Convert

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less.

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

Groups 139

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Growth marketers. And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. When do you launch a marketing campaign?

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

Groups 100

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could insert itself into this routine? By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. Get more content like this, plus the very BEST marketing education, totally free.

Survey 143

3 Ways to Use Social Media for New Product Development


After all, companies routinely unveil products and services that fail to gain traction in the marketplace. In fact, the ability to research and interact with your target market can give you the ability to accurately and efficiently direct your product development efforts. Monitoring social media can also give you and advantage over your competitors, as long as you pay attention to the market response to their products.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]


This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Youtility is marketing upside down.

Tools 147

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. Happy Halloween!

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings?

Brands 161

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g.

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 158

Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social Media lends itself to Customer Relation Management.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. A buyer persona is a vibrant profile of your company’s ideal customer.

Listen to your stakeholders

Proactive Report

You can do online focus groups. Communispace is one way to build an online community for focus groups. How does listening help a company? Finding new audiences/markets. Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Everyone is a publisher.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. And they’re using tried-and-true marketing concepts to get the job done. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO


Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Most natural links generally are linked to your website or company name.

ROI 125

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Not so different to this approach to marketing.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. ” Source: Fast Company. of them from our main market, the US. Customer Focused Content Marketing Works for MindLeaders.

Data smog: newest culprit in brain drain

Buzz Marketing for Technology

Armed with the latest and best facts, stock market investors sell ahead, doctors save lives, students ace tests and lawyers win cases. Lewis has found similar problems in focus groups he?s The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies. Try to focus on the information you really need instead of news blips that distract. Instead of getting irritated while your e-mail boots or a company?s

Data 100

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?