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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Inc Magazine. ” Source: Inc Magazine. ” Source: Inc Magazine.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media.