Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

Apple 139

Apple Brands Tips Consultant 139

Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, you could: Borrow some of your website traffic Run a promotion with larger, established partners Send an update to your large email list Cross-promote from another social network.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. Communicating in the Age of Information Overload. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Pam Moore

APRIL 1, 2020

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

Apple 78

Apple Brands Tips Consultant 78

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database.

Research 107

Research Nielsen Sentiment Facebook 107

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Follow the mentions above, plus speakers and panel members from #SMAZ on the SMAZ Twitter List.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

MARCH 15, 2022

Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Social media is the world’s largest focus group.

Reputation 123

Reputation Brands How To Review 123

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Sprout Social

AUGUST 21, 2023

The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps. Gain valuable insights You know what’s better than surveys and focus groups? Update all of your business locations First, ensure all your business info is accurately listed on Google.

Review 84

Review Google Brands Sentiment 84

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Grow your community?

Twitter 86

Twitter How To Compete Hashtag 86

Later

JULY 4, 2019

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .

Instagram 78

Instagram Brands Hosting Groups 78

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. One of the first companies to adopt retail bots for ecommerce at scale was Domino’s Pizza UK. With that many new sales, the company had to serve a lot more customer service inquiries, too.

Retail 97

Retail FAQ How To Survey 97

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Now you have a growing list of options for organic sales as well with shopping on Instagram and Pinterest.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. Tip : Make a list of bloggers and twitterers.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. Market research helps companies to: Understand and build B2B buyer personas. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 113

B2B Research Sentiment Marketing 113

agora pulse

APRIL 29, 2020

And so we like to call people in our community purpose-driven entrepreneurs, which means that you actually start with the end in mind. So, if you’re struggling to come up with creative ideas for social, start by looking at some practical things you can do regularly, like answering questions your community is asking. What’s the No.

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Buzz Marketing for Technology

JUNE 27, 2008

See all 224 new postings Browse all job listings: Faculty: 2,518 Administrative: 2,105 Executive: 153. ” In the workshops I do through the Blended Librarians Community, we hear of these frustrating situations again and again. LIBRARIAN — Associate Faculty Pool West Valley/Mission Community College District.

Education 179

Education Research News Google 179

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. Source: Digiday.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

JUNE 16, 2010

They focus on fostering customer behaviors that lead to profitability. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have. The secret sauce is being endlessly useful and hyper-relevant to customers.

Social Media 119

Social Media Strategy Mobile Consultant 119