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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

This could include members from within your organization or an external focus group. Companies with more culturally and ethnically diverse executive teams were 33% more likely to see above-average profits. It tells prospective customers that the company understands and values the diversity in the feline kingdom.

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