Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Tourism Energy 153

Almost Savvy

NOVEMBER 23, 2009

Nametags are awkwardly enormous as they include name, company, website and Twitter @username. On their computers, I see Gmail, Facebook, Tweetdeck, Skype, Flickr and a host of other apps and widgets. Hint: When the nametag impairs my ability to sit comfortably, it may just a tad too large.) I only spot two people actually sleeping.

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 These fine folk did: Jan.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. No, I didn’t watch it when it was on the air. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class 134

Class Postrank Tourism WordPress 134

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Double yikes.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? As always in good company with the Tinu and the others. Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Do you have hidden gems to share?

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! decision on what to measure will be unique to each company. It’s about what you’re going to try to get your target audience to do.

Postrank 151

Postrank Campaign Tourism Social Media 151

Proactive Report

SEPTEMBER 21, 2010

Courtesy of Dean Meyers Flickr. companies say they plan to award base salary pay increases in 2011. You need to be able to use blogs, microblogs, social networks, RSS feeds and other tools to connect internal stakeholders as well as reach out to, and build a community with, your customers and other external audiences.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. Good for you!

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. Image: Anne-Lise Heinrichs via Flickr, CC 2.0 The other half of me is rolling her eyes.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Image: Marieke Kuijjer via Flickr, CC 2.0 Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). I’d love to know.

Class 119

Class Postrank Tourism WordPress 119

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Sign up for the Free eLearning Guild Webinar on eLearning 2.0. through the lens of Web 1.0,

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Instead, Ill find a nonprofit and community I respect and trust. Now you see it, now you don’t.

Class 233

Class Campaign Klout Influencer 233

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) Flickr photo via BTal. You can: Take a picture (or several) and upload them to Flickr or to your blog. Flickr photo via ragesoss. June 27, 2008 | Permalink. |. Comments (0). |. TrackBack (0). Comments (13). |.

Project 234

Project Web 2.0 Wiki Flickr 234

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. It just depends on the site and the community!

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 113

Social Media Strategy Apple iPhone 113

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Future of Communities. This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. opportunities and challenges. More info here. clare hart.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Waxing UnLyrical

JANUARY 7, 2011

Image: pimpexposure via Flickr, CC 2.0 Perhaps “hot&# in a different way today…) Image: Leon Ferri via Flickr, CC 2.0 As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. “Filled up&# ? And yes, these are all direct quotes from the emails.)

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

FEBRUARY 8, 2011

Image: Paul Schultz via Flickr, CC 2.0 Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). What about you?

List 161

List Class How To Comments 161

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Absolute PA

NOVEMBER 26, 2010

A blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. There are plenty of sharing sites, such as Flickr and Photobucket to source free images for your posts. Targeted traffic = more sales.

Newsletter 64

Newsletter Engineering SEO Wikipedia 64

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Image: striatic via Flickr, CC 2.0

Class 215

Class Policies Flickr Comments 215

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

Social Media 134

Social Media Consultant Video Strategy 134

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0

Class 279

Class Press Release Flickr Comments 279

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. In theory a company has the right to set its own rules on its own properties.

Social Media 40

Social Media Upcoming Conference Comments 40

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Waxing UnLyrical

JANUARY 26, 2011

Image: Asthma Helper via Flickr, CC 2.0 If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Image: Rafael Peñazola via Flickr, CC 2.0

Class 268

Class Facebook Privacy Public Domain 268

Justin Levy

JUNE 23, 2010

Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. In Chapter 6, “Extending the Experience with Facebook Apps,&# I discus plug-ins such as flickr, Delicious, StumbleUpon, and several other applications that can help you to connect with your prospects, customers, and fans.

Facebook 259

Facebook Marketing Privacy CPM 259