Bare Feet Studios

JULY 8, 2009

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. There’s an example here.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Photo Credit: Mute by woodlywonderworks on Flickr. Consider this yet another free tip from your early adopter, Rox.

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Bare Feet Studios

MARCH 3, 2009

I find the company story very interesting. If you take pictures please tag them with “socialmediaclubhawaii&# and join the Social Media Club photo pool on Flickr. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

Social Media 40

Social Media Wiki Flickr Upcoming 40

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Future of Communities. Upcoming Event. This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. opportunities and challenges.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Bare Feet Studios

MARCH 19, 2010

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In theory a company has the right to set its own rules on its own properties.

Social Media 40

Social Media Upcoming Conference Comments 40

Bare Feet Studios

MAY 14, 2008

Dan’s company gets it: the most recent blog post is featured on the home page. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. So that means we have a long ways to go together to compete effectively. What more can I say?

Tourism 40

Tourism Tools Conference Upcoming 40

Bare Feet Studios

AUGUST 20, 2008

All past and upcoming podcamp events are listed on the official Podcamp Wiki. If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series. We are actually getting calls from companies who want to sponsor – without having approached them first! in their community.

Eventful 40

Eventful Social Media Conference Badge 40

Bare Feet Studios

OCTOBER 10, 2008

Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer. Tatu Digital Media : Web design, product demos, WordPress mods and community management Share/Bookmark Thanks for reading! Recipe 31 : Recipe 31 creates customers through conversations.

Social Media 40

Social Media Construction Consultant Upcoming 40

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. Looking back ten years ago, the thought of social media didn’t even exist.

Education 135

Education Social Media Gov 2.0 Class 135

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

APRIL 14, 2009

Invest in an external mic & supported camera 8 #smgps about 1 hour ago from twhirl Online video: When it is nearly free to produce and host, why don’t you or your company have its own internet TV show yet? ;-p p 9 #smgps about 1 hour ago from twhirl Online video: Do you have something to say?

Video 40

Video Upcoming Conference Viddler 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

The Marketing Blog

SEPTEMBER 7, 2007

The volunteers have begun with discussion/overview of the schedule of upcoming events. Mir has also beautifully addressed on the community aspects of drupal and using Drupal as a CMS for websites. Today Noel, a renowned Drupaler rejoices when he meets fellow folks from the community. Quick snapshot from the ongoing event.)

Drupal 100

Drupal Startup Web 2.0 Open Source 100

Bare Feet Studios

AUGUST 23, 2008

If so, why were so many of the key podcasters and the podcast companies missing? you could energize the community around podcasting (regardless of the list they fall on) and get more people there next time. I also met so many new folks and reconnected with others at the NME that I feel am part of the podcast community.

Viddler 40

Viddler Conference Upcoming Eventful 40

Bare Feet Studios

FEBRUARY 9, 2009

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

Price 40

Price iPhone Upcoming Instant Messaging 40

Bare Feet Studios

JUNE 7, 2009

and #2 on Flickr (in the world!). I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Bare Feet Studios

JANUARY 31, 2008

But application server preferences aside, the first thing any company should do is not skimp on their hosting provider. Shane Robinson February 1, 2008 at 6:23 am Techcrunch has more info here stating that Twitter may have moved as part of a yet-to-be-announced investment by NTT, the company that purchased Verio many years ago.

Twitter 40

Twitter Hosting Upcoming Conference 40

Social Media Strategery

DECEMBER 30, 2008

In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. Image courtesy of Flickr user xmascarol new year , prediction , resolutions , social media , web 2.0 Having done this work (online communities, collaboration, user-created content, etc.)

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100

Digg Sites News API 100

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Bare Feet Studios

MARCH 1, 2009

Why have secret judges when you can have the community on the internet get engaged, give you more page views, and do the judging for you? Why is there not a Flickr group collecting photos of the musicians teaching folks how to shaka at all of these locations, getting cross-posted to Facebook, Twitpic, etc? Free promo! (he’s

Tourism 40

Tourism Campaign Sites Social Media 40

Justin Levy

JUNE 23, 2010

Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. In Chapter 6, “Extending the Experience with Facebook Apps,&# I discus plug-ins such as flickr, Delicious, StumbleUpon, and several other applications that can help you to connect with your prospects, customers, and fans.

Facebook 259

Facebook Marketing Privacy Class 259

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Provide them with inside information, such as your upcoming product line or new services to be launched.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JANUARY 10, 2011

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. If you know that and have an upcoming event in that region, you could send separate wall posts in French and English to your Quebec fans based on the language they prefer. Facebook Is Becoming Your Company’s New BFF by MediaPost Search Insider.

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

JUNE 16, 2010

Kwame Boame is a marketing consultant who blogs about brand communication on his blog, Sociatic. All other photos are linked to their respective pages on Flickr. People are following AT&T because they care about AT&T, not about some no-name behind the company. Most retargeting companies utilize ANONYMOUS pixeling.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days). A lot of the focus as of late is how we as a company has grown.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Bare Feet Studios

DECEMBER 29, 2008

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. The parent company is from Australia, though their corporate site has zero information. There is no About page or any information on the parent company page; you must visit the main office in your country.

Forums 40

Forums Advertising Sites Upcoming 40

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# I highly recommend you follow his stuff.

Marketing 240

Marketing How To SEO Training 240

Bare Feet Studios

FEBRUARY 2, 2009

Obama is asking each of us to step forward and take responsibility for how we affect change in our hearts and minds, our communities, our nation. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

Software 44

Software Upcoming Energy Conference 44