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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

Content 253
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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The Gamification of Social Media

Social Media Marketing

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Because customer relationship management, automated or not, is social.

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Facebook's Need for Better Communication

Social Media Marketing

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect. Image credit (top): Gordonblixt (Flickr). Image credit: inF!

Facebook 161
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How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Focus on building community. Image: clasesdeperiodismo via Flickr, CC 2.0. So please don’t. Be patient.

How To 225
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We Make Our Own Fairy Dust

Waxing UnLyrical

Image: Alexandria LaNier via Flickr, CC 2.0. I shared some of my own systems and tools with her (some of which I’ve shared here, like Streak ) and said, “If I can do it, you can.” So, while my company isn’t a huge piece of business for her, it’s something. Scratch that. Based in the Washington, D.C.,