Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

The Marketing Blog

FEBRUARY 20, 2008

The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together.

Google 100

Google Web 2.0 Startup Survey 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. you lend that content to and community to outlying networks.” (p Geoff Livingston: Usually, it’s the company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. And for a bonus : SEOmoz is conducting a search engine marketing survey. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Buzz Marketing for Technology

JULY 22, 2008

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Fast Company Blog.

How To 100

How To Compete Skills Directory 100

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. It just depends on the site and the community!

Questions 167

Questions WordPress Postrank Blogger 167

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? 38% of organizations surveyed for an upcoming study from Aberdeen said the biggest growth in learning and development over the next year will come from â??informal As long as we persist in seeing Web 2.0 END RANT ).

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. The most effective company blogs discuss their audience’s pain points.

Eventful 20

Eventful Content Startup How To 20

The Way of the Web

MARCH 27, 2011

Unless the review or post was libellous (in which case the legal requirement was to remove it), the best thing that company could do would be to respond publicly with a polite and reasoned answer for what may have caused the problem, and if possible, potential solutions. Photo courtesy Lars Plougmann on Flickr (CC Licence).

Review 35

Review Retail Flickr Forums 35

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Bare Feet Studios

MARCH 19, 2010

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services.

Social Media 40

Social Media Upcoming Conference Comments 40

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

Social Media 134

Social Media Consultant Video Strategy 134

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Bare Feet Studios

JUNE 7, 2009

and #2 on Flickr (in the world!). I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer. When I surveyed our Beachwalks.tv

Social Media 40

Social Media Tourism Blogger Upcoming 40

Social Media Marketing

APRIL 10, 2013

Industry News More than half of surveyed marketers feel that they''re missing key data points to inform them about their customers , according to a recent CMO Council survey. LinkedIn has added Facebook-like mentions of people and companies in status updates and home page comments. But where are they going?

Social Media 159

Social Media Flipboard Survey Journal 159

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? On Flickr, maybe a 100 meg of uploads is fair, more is not. And what is free stuff anyway – marketing?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 113

Organization Repository Module Template 113

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : Sounds like a company we need to create on the side with today’s special guest. If you think about what’s gaining steam across the entire social community, it’s all visual.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Buzz Marketing for Technology

JUNE 27, 2008

Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses). Software development companies are keen to make their product or service a nexus of attention.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Social Media Strategery

OCTOBER 25, 2008

Sat, Oct 25, 2008 Social Media Image courtesy of Flickr user hiyori13 As I mentioned in my last post , one of the key success factors to deploying social media in an organization is that someone is “a champion.&# Take this very short and very informal and unscientific survey and let me know what you think. Heroes At the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Bare Feet Studios

FEBRUARY 2, 2009

Obama is asking each of us to step forward and take responsibility for how we affect change in our hearts and minds, our communities, our nation. As of today, about 43% of the respondents to Guy Kawasaki’s survey question, “What Would You Pay to Use Twitter?&# Increasingly, I see this happening.

Software 44

Software Upcoming Energy Conference 44

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. I posted to Flickr and tried my best to bring it to their attention. In the last few years, as social media has grown in popularity, so too has the desire for more and more companies to get involved. And I waited.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Webbiquity SMM

FEBRUARY 21, 2017

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Sample review: “If you want to build a list that can easily be updated and voted on by your community use List.ly.” — RazorSocial. 20: The Four Best Online Survey Tools. #21:

Curation 214

Curation Tools Curata Flipboard 214

Social Media Marketing

JULY 31, 2013

A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China. Despite that, a recent survey shows that 65% of the 261 million active smartphones and tablets in China are Android devices. Everlapse is a new photo sharing app with a community aspect, from the creators of CoTweet.

Social Media 166

Social Media Embedding CoTweet CoTweet 166

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” For example, 93% of marketers use social media for business. B2b vendors?

Statistics 214

Statistics Social Media B2B SEO 214

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? I say “among many other things,&# because October can be associated with so many other colors. These fine folk did: Jan.

Class 248

Class Avatar Cause marketing Postrank 248

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Every company I have worked at did it backwards.

Cymfony 113

Cymfony Badge Skills Comments 113

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Writtent Blog

FEBRUARY 20, 2014

Survey Results. Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Flickr Photostreams. Flickr is a killer platform to share your multimedia content. eLearning Portals. What does your brand value?

Content 104

Content Marketing Screencast Tumblr 104