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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old.

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. As a social network, LinkedIn focuses on the business of business.

You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? Putting on an act is not a way to get me to follow you on any social network. Misery loves company. This is true in real life as well as in social media.

The other side of Social Networking

The Marketing Blog

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w. Young Indian teenager has lost his life and social n/w site Orkut played a big role in his death.

THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….

Myrland Marketing

The question had to do with a recommendation for the most effective online social network for lawyers. I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. Now it’s all social media.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media.

Social Media for Training Departments in Companies

Laurel Papworth

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Social media improves staff retention (thanks again Deloittes!).

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

Cool Web Hosting company

The Marketing Blog

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Instagram Does the Two Step - And Steps In It

Social Media Marketing

Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks.

Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. Flickr Photos are deadly dull to me.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Rapidly growing companies?

Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

As the site owner/community manager, I even had someone threaten to come to my house in person so he could discuss the fact that I edited one of his posts for racist comments. 2) Don’t argue just to argue – Community managers can spot them a mile away.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Help your client understand that their social media efforts can not be measured by a single number or a website. Social can do both.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts.

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers.

7 Strategies for Growing Community on Your Blog

ProBlogger

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Consider a Dedicated Community Area.

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

The first week of September was difficult for American cable network TLC. There was a hostage situation at the parent company, Discovery Communications, on the first of the month. I posted to Flickr and tried my best to bring it to their attention. It’s social media.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. companies sell direct to members.

If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? A Ning Like community or Forum solution. Flickr.

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Monetizing social networks.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox.

Enterprise 2.0 Conversations

The Marketing Blog

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Reply When Will “Social Business&# Become Social Change Business?

Preventing Social Media Spam

The Marketing Blog

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! It is a controlled approach towards embracing social media medium. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 Home About In the Media Enterprise 2.0

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter.

Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. In that poll there were 5000 + votes with the community voting in favor of Facebook.

7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. For Radar : A warm look at history of the online community.

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This Week in Social Media – 4/10/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

What's Going to be Your Social Media Legacy?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What’s Going to be Your Social Media Legacy? Stop everything related to social media. Social Media Strategery [.]

The Gamification of Social Media

Social Media Marketing

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself.

Facebook's Need for Better Communication

Social Media Marketing

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect.