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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250
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Social Media Essential Skills for Marketing and PR Jobs

Proactive Report

Is your job at risk if you don’t master social media skills this year? The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency. What can you do to improve your social media skills?

Skills 88
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Social Media Essential Skills for Marketing and PR Jobs

Proactive Report

Is your job at risk if you don’t master social media skills this year? The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency. What can you do to improve your social media skills?

Skills 88
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Weekly Roundup: Stay Focused

Waxing UnLyrical

Image: Leland Francisco via Flickr, CC 2.0. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. Focusing Your Energy in Business.

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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I am saying goodbye to the digital life and hello to community affairs. I enjoy researching and communicating public policy issues.

Meeting 168
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Where Are Our Fundamentals?

Waxing UnLyrical

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. Writing concisely is an art and will make anyone a linchpin to his or her company. You will start to communicate more efficiently and swiftly with media, bloggers, and your community.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.