Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. It was the photo sharing site of choice. A Timeline of Events With Marissa Mayer at the helm, it was clear that she was making Flickr a strategic priority (along with mobile and a a renewed focus on products).

Instagram 168

Instagram Flickr Privacy Policies 168

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Context and Community: the 2 Cs That Can Make Social Scoring Work. Headline Clickbait: PR Science or PR Fail?

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Consultant Flickr Resources Metrics 195

SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Creative Commons How To Flickr Forums 279

Laurel Papworth

APRIL 8, 2010

If you use a Fan Box widget off of our site to promote your Page, others will be able to copy and place the widget elsewhere. If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog. Community Pages.

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Communities Facebook Widget Web 2.0 111

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp is a popular review site that’s used by consumers to leave reviews about local businesses.

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Brands Foursquare HootSuite Tumblr 177

The Marketing Blog

AUGUST 5, 2007

51 am Quick post – Cool sites (Wis.dm) Jump to Comments Got a question ? Do we need another site ? probably yes, as it does seem to provide value.&# , instantaneous reply as the site loaded. August 6, 2007.5:51 Check out wis dot dm “We already have Yahoo/Linkedin Answers. via a skype status message.&# “Ah.

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Sites Web 2.0 Startup FeedBurner 100

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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Social Media Press Release Marketing Widget 232

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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RFP Consultant Flickr Resources 223

The Realtime Report

APRIL 16, 2014

Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. As both sites continued to grow and shift their scope, all of that quickly changed. Image via Flickr. For all intents and purposes, they still are. What’s New?

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. Shutting down the sites with SilkCharm. The Radar Team.

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Sites Social Media Social Networking Mobile 81

Waxing UnLyrical

JUNE 13, 2012

Those things are all great, certainly appealing to me as a woman and a parent, and I follow some of these sites. So Tootzypop purposely delivers one short post a day (and of course all posts are archived on the site). The world doesn’t need another fashion blog, yoga site, or recipe roundup. What is the right breadth of topics?

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Fashion Aggregator Journal Startup 248

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context. Google has added geotagging to Blogger.

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Geotagging GPS Foursquare Marketing 324

Social Media Marketing

AUGUST 29, 2010

This post is designed to help you think about where and how you choose images for your blog (or site, or brochure, or whatever), with some bonus content thrown in. There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Finding Images Let's start with the basics.

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Remix Flickr Creative Commons Guidelines 165

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. Image Credit: Flickr.

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Review Domain Name Training Course 168

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

APRIL 29, 2013

Still around, but nowadays, more often than not, those newsrooms are hosted on our own sites, perhaps even as blogs. As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys).

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Press Release Research Consultant Flickr 206

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Share images on Flickr. Know all social sites that your child is a part of it. Though the above graphic refers to adults, children are not too far off from this model. Tweet on Twitter.

Social Media 202

Social Media Social Networking Education Guidelines 202

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

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Social Media Strategy StumbleUpon Digg 269

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Image: Matias Garabedian via Flickr, CC 2.0. The challenge with data is that it can be difficult to comprehend.

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Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. But like the other sites, it's also a social network itself. By linking your social activity from other sites, you see your net worth rise more quickly.

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Social Media Klout Flickr Radian6 167

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). But “use” and “success” are two different things.

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Vocus Alltop Message Boards Klout 184

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

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Social Media Case Study MySpace Yahoo 172

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.

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Alterian SM2 Social Networking Aggregator 126

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. It''s no mean feat.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

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Lurker Klout Policies Consultant 203

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.

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Social Media Automotive Klout Flipboard 160

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Social Media Yahoo Discount Training 164

Social Media Marketing

DECEMBER 17, 2010

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect. Image credit (top): Gordonblixt (Flickr). Image credit: inF!

Facebook 161

Facebook Privacy Flickr Notification 161

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Review Social Media Marketing Handbook 152

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? 1 in 4 people are less inclined to buy online from a site that uses no social media tools. More than one in two customers currently post reviews of products/services on company websites.

Social Media 104

Social Media Flickr Collaboration Review 104

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. web sites, images, videos, etc.) GetSatisfaction provides a way for companies to do that. It also allows you to share your bookmarks on other social networking sites.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 12, 2010

account, and a full, multi-channel viral contest supported by both offline and online media assets, to drive awareness and potential consumers to a fully socialized micro site. That resulted in a lot of potential customers leaving the site and never getting around to taking a tour of the spa facilities.

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Smart Phone Mobile Social Media SEO 218

Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. So, while my company isn’t a huge piece of business for her, it’s something. Scratch that. Based in the Washington, D.C.,

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Consultant Course Issues Flickr 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

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Social Media Engagement Forums Policies 272