Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

Class 233

Class Campaign Klout Influencer 233

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Photo Credit: Mute by woodlywonderworks on Flickr. Consider this yet another free tip from your early adopter, Rox.

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. It is your most opportune time to influence opinion, to change internal processes that will make you a better company. In theory a company has the right to set its own rules on its own properties.

Social Media 40

Social Media Upcoming Conference Comments 40

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand.

Digg 100

Digg Social Media Upcoming Ustream 100

SocMed Sean

DECEMBER 9, 2011

That’s their job, making money for the company by serving customers. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Never walk into a meeting with a chart or graph showing sentiment without having a human double-check the results first.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

FEBRUARY 11, 2010

More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient?

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. I participated in a couple of good sessions and met a lot of great people.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: $1 first 30 days – unlimited usage.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. FriendFeed is a service but it’s also a community. It may even be used against you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Broadcasting works better as a billboard.

Social Media 251

Social Media Klout Influencer Feed 251

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Get a Flickr account for photo sharing. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Remember that community and marketplace are two different things.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Every company I have worked at did it backwards.

Cymfony 113

Cymfony Badge Skills Comments 113

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Interns at multiple companies all summer long. Studies hard every day.

Blogger 103

Blogger Yahoo Buy Twitter 103