Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

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Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

JANUARY 5, 2015

Image: Steve Harris via Flickr, CC 2.0. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Why: Business blogging can be used to increase your company’s online visibility. today’s roundup follows suit. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Consultant Flickr Analytics 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Social Media Marketing

JULY 24, 2013

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

FEBRUARY 9, 2015

Image: photommo via Flickr, CC 2.0. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). He’s been around both sides of the block (he’s been a reporter and worked for Gateway Computers , remember them? Jodi Echakowitz.

Social Media 100

Social Media Consultant Flickr Communities 100

Waxing UnLyrical

FEBRUARY 1, 2013

Image: janetmck via Flickr, C C 2.0. Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house? So ask questions like: how did you help other companies achieve their stated business objectives? Who will my team consist of?

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Tips Consultant Proposal Flickr 204

The Realtime Report

APRIL 16, 2014

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Now we have two social giants looking to better serve the business community and their needs. Image via Flickr. A win-win situation, right? What’s New? About the Author.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Social Media Marketing

JULY 18, 2013

Be vigilant, community managers. PR agency Edelman has released a report on sponsored content , by Steve Rubel with a focus on the role of public relations ("The PR industry will have journalistic sensibility on what makes a good story and how it fits into the earned stream, then to decide whether it merits further promotion.").

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Social Media Marketing

APRIL 28, 2011

As you may recall, in December I reported that Yahoo! AVOS plans to continue the service that users have come to know and love and by working with the community, make the site even easier and more fun to save, share and discover the web's "tastiest" content. Image credit: Pink Sherbet Photography (Flickr). Yes, that's the plan.

News 160

News Delicious Yahoo Social Bookmarking 160

Waxing UnLyrical

JULY 15, 2015

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. It’s the communicators’ responsibility to help their organization’s leadership understand the critical importance of trust today.

CPC 100

CPC Skills Influencer Organization 100

Social Media Marketing

MARCH 29, 2013

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. Photo Credit: ~jjjohn~ (Flickr). We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1.

Engagement 167

Engagement Video Brands comScore 167

Proactive Report

SEPTEMBER 21, 2010

Courtesy of Dean Meyers Flickr. While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? More than one in two customers currently post reviews of products/services on company websites. Companies are too slow to respond to online complaints. . Two way communication. .

Social Media 104

Social Media Flickr Collaboration Review 104

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? You can read all about that here , here , and here.

News 274

News Google SEO Postrank 274

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Trial Affiliates members get additional benefits if they trial another companies product. 20 million?

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Twitter API Badge SMS 99

Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's About making the public think your product is the best or that your company is awesome. What most companies don't realize is that not only is the public more powerful than ever, they are also smarter than ever too. About getting media coverage.

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Foursquare Widget Advertising Flickr 101

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Or “Turn your articles into downloadable reports/ebooks.&#

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Class Flickr WordPress Template 178

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Proactive Report

JANUARY 12, 2010

The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency. You have to be able to build a community and actually engage with them – not just use social media as another broadcast medium.

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

The PR And Social Media report from Econsultancy tells us that only 13% of companies are ‘very satisfied’ with the level of social media service they get from their PR agency. You have to be able to build a community and actually engage with them – not just use social media as another broadcast medium.

Skills 88

Skills Social Media Marketing Flickr 88

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Is there any ROI?

Social Media 224

Social Media Class Creative Commons Flickr 224

Diva Marketing Blog

JUNE 10, 2012

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Geoff Livingston: Usually, it’s the company. Monitoring to me is the practice of hearing that data intelligence formally and regularly as a company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Buzz Marketing for Technology

JUNE 27, 2008

paperwork, reports thinking & reviews â?£ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). Featured. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Kikolani

MAY 5, 2016

Backed by marketing studies and reports, we say that links are still in the core of search engines’ algorithm. Photo courtesy of Robert McGoldrick via Flickr. Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience.

Content 78

Content Findability Engineering Flickr 78

Proactive Report

DECEMBER 29, 2010

Web Strategist Jeremiah Owyang warns that citizen activists and organizations like Greenpeace are incredibly well organized and that every company must have a well trained PR team that can handle a social media attack and have a digital crisis plan in place. Have a community strategy –don’t jump without a parachute.

Reputation 108

Reputation Trends Training Case Study 108

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 But I’m happy to report that so far *knock on wood* I’ve yet to have any problems. Good for you! If you landed on the latter hopefully the following helps you out.

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Project How To Class Posterous 170

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate We have to get past this idea of the Web as simply a more efficient mechanism for dumping information.

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Project Web 2.0 Module Wiki 265

Proactive Report

DECEMBER 31, 2010

In 2000 the Cluetrain Manifesto stated, “Companies need to listen carefully to their employees and their market. The Engagement db study shows that the companies that are really engaging with their audiences are reaping financial benefits, even through the recessionary period. Image credit: FeatheredTar Flickr.

Analysis 70

Analysis Skills Flickr Data 70

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Class Campaign Klout Influencer 233

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. Building my first online community 4. Hiring some help 3.

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Meme Blogger StumbleUpon MySpace 100