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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Flickr Photo by Doc_Brown. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.

Resources 167
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. While you can reference your product don’t make the entire article self-promotional.

Blogger 263
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Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong. Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community.

Loyalty 196
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. It refers to the ability to collect large sets of complex data that are normally difficult to filter. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. So, what is big data ? Take Waze for example.

Data 230
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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Image: _DaniloRamos via Flickr, CC 2.0. And happy Monday!

Tips 277
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Where Are Our Fundamentals?

Waxing UnLyrical

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. Just because we can now share our message or communicate in 140 characters or less does not mean writing is a lost art. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz.