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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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The Gamification of Social Media

Social Media Marketing

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. What do you think? Have you started an account yet?

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Geoff Livingston: Usually, it’s the company. Monitoring to me is the practice of hearing that data intelligence formally and regularly as a company.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. Looking back ten years ago, the thought of social media didn’t even exist.

Education 135
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 161