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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Post this to Posterous.

Company 231
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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr. Tweet This!

Tools 247
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc. Good for you!

Project 170
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Gov 2.0 Jobs, Moves, and Opportunities

Social Media Strategery

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Image Courtesy of Flickr User Ben Zvan. Development Social Media Gov 2.0 Dan Munz is the newest addition to the U.S.

Gov 2.0 86
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. As a previous poster mentioned, I dont follow celebrities either. Campaigns will come and go.

Class 233
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.