Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). Fanpage vs community vs brand vs groups. Admins that are “Fans&# will “spam?

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. Public relations is just that…relations with the public (aka “human beings”) who have a vested interest in what our client or organization is doing. Hope to see you there!].

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Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Happy Monday! Did you enjoy the long weekend?

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Content Resources Consultant Flickr 205

Waxing UnLyrical

JUNE 21, 2013

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Image: TheNextWeb via Flickr, CC 2.0. Based in the Washington, D.C.,

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. Most customers who complain online don’t want to hurt your company. It will only reflect poorly on you and your organization. Image: aaipodpics via Flickr, CC 2.0. Guest post by Yvette Pistorio.

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Comments Social Media Construction Social Media Management 214

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

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Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. ” In her mind, it appears to mean succeeding at a Fortune 500 company. The first is a response to Yahoo! While I disagree with Ms.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Leaders who can’t be trusted, or who fail to build trust ultimately lead organizations that make mistakes and misbehave,” says James Lukaszewski in this PRSA post that discusses how disclosure and candor impact trust. Company Reputation Management With Social Media.

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Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? I’ll be perfectly up front when I say that I’m not very familiar with most charities and nonprofit organizations. The big catch: Epic Change is not a large company at all. Why social media?

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Social Media Case Study MySpace Yahoo 172

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Metrics Social Media B2B Consultant 100

The Marketing Blog

JULY 30, 2007

The other day I was doing a bit of search (organic search) for a cheap, reliable, quality (wow i.e. quite a bit) web-hosting provider. After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. The scope of my blog-posts span across the Enterprise 2.0

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Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community.

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Social Media Project Flickr Eventful 195

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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Waxing UnLyrical

MARCH 18, 2013

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Image: _DaniloRamos via Flickr, CC 2.0. And happy Monday!

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

APRIL 11, 2012

Image: dkshots via Flickr, CC 2.0. This kind of thing shouldn’t happen to an organization like that, right? Take the time to develop a crisis communications plan. You’ve got to know your online community well to be “in the know” on how to best speak with them when this kind of thing happens. And why not? •

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

JULY 19, 2013

Now, the background , as my friend explained in more detail, is this: The professional contact is someone senior at an organization which could very well end up being my friend’s “dream employer.” Image: naunasse via Flickr, CC 2.0. ” … or something like that. are you both … dog lovers?

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Social Media How To Consultant Flickr 204

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Reputation Consultant News Flickr 273

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Preventing Social Media Spam December 25, 2009.9:00 Enterprise 2.0

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Conversation Web 2.0 Startup Flickr 155

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. A Ning Like community or Forum solution. and why would you use it? On your business? For your client? Podcasting.

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Social Media Wiki Social Bookmarking Flickr 143

Waxing UnLyrical

JULY 15, 2015

The first is the role of influence in communications today. The second is the critical need for the communicator to have influence among key decision-makers in her or his organization. How can they possibly hope that they, and their departments, are communicating effectively as possible on their organization’s behalf?

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CPC Skills Influencer Organization 100

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . What your competitors are doing in social media.

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Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

MAY 27, 2015

A thought leader could be an individual or even a company that is thought of as the go-to authority in their specialized field. It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” The company continues to celebrate success. Steve Jobs. Ring a bell?

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Buy Flickr Apple Authentication 100

Social Media Marketing

AUGUST 29, 2010

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. A note about using Flickr photos: if you plan to embed a Flickr photo in your site, there are guidelines that you need to follow.

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Remix Flickr Creative Commons Guidelines 165

Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Focus on building community. Image: clasesdeperiodismo via Flickr, CC 2.0. So please don’t. Be patient.

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How To Skills Flickr Fashion 225

The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! for this and sceptical organizations could roll-out this app to save productivity costs.

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Social Media Web 2.0 Startup Flickr 138

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? More than one in two customers currently post reviews of products/services on company websites. Companies are too slow to respond to online complaints. . Two way communication. .

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Social Media Flickr Collaboration Review 104

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

The Marketing Blog

DECEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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Social Media Web 2.0 Startup Case Study 138

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. In that poll there were 5000 + votes with the community voting in favor of Facebook.

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Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

AUGUST 12, 2010

Home About In the Media My Contribution at PaulWriter.com Building a People Centric Organization August 12, 2010.1:47 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Alltop 127

Alltop Web 2.0 Facebook Startup 127

The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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Resources Web 2.0 Startup FeedBurner 138

Proactive Report

DECEMBER 29, 2010

Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image. Have a community strategy –don’t jump without a parachute. Here the key features of his plan.

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Reputation Trends Training Case Study 108

The Marketing Blog

MARCH 26, 2010

Home About In the Media Indian Companies on Twitter – A Usage Study Search Engine Statistics:: Google’s share dips March 27, 2010.8:32 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. The scope of my blog-posts span across the Enterprise 2.0

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Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post. Here is the version that is live on the website. . *

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The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. Image Credit: Flickr.

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Review Domain Name Training Course 167